Aspiration has developed an eAdvocacy training program for grassroots nonprofits and we’re offering trainings all over California and beyond!

Funded by Community Technology Foundation of California (CTFC) and designed in partnership with Radical Designs and ScoutSeven, the trainings seek to demystify the fast-evolving world of online organizing by explaining how to integrate internet tools into existing organizational campaigns and programs.

We offer three strategic eAdvocacy trainings,

• eCampaigning Best Practices and Emerging Tactics
• Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices
• Web Sites For Advocacy and Community Organizing: Basics, Essentials, and Best Practices

Trainings have been delivered to over 50 nonprofits in Los Angeles, San Diego, Sacramento and San Francisco to very positive response.

Topics covered in eCampaigning Best Practices and Emerging Tactics include:

• Creating Passionate Online Activists
• eCampaigning Roadmap
• Best Practices for eCampaigning
• ”Web 2.0” Tools and Tactics

Topics covered in Email For Advocacy and Community Organizing include:

• Overview of email campaigns: Defining goals and mapping strategies
• Summary of email campaign process
• Survey of tools used in email advocacy
• How to write effective email campaign messages
• Measuring impact: tracking open rates and responses
• How to manage and sustain email lists
• Best practices for privacy, security, and avoiding “spammer” status.

Topics covered in Web Sites For Advocacy and Community Organizing: Basics, Essentials, and Best Practices include

• Web Advocacy Overview: What is it?
• Defining online advocacy goals and mapping strategies to tools
• Anatomy of an eAdvocacy Web Site
• Raising money on your Web Site
• Best practices for “press rooms” and media outreach
• How to sustain effective organizational, campaign and program Web pages
• Measuring impact: assessing Web traffic and trends
• Best practices for privacy and security of Web Site visitors
• Blogging basics
• Overview of emerging technologies including cell phone text messaging, “Voice over IP” (VOIP), and Geographic Information Systems.
• Survey of tools and services used in Web advocacy, organizing, and activism

All materials are distributed under a Creative Commons license: Attribution-ShareAlike 2.5.

We welcome comments, suggestions and any other feedback. Please address all correspondence to training@aspirationtech.org.

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