Wikipedia's Fundraising Strategy Today

Wikipedia is doing a cool fundraising thing today. Today someone is matching all the donations that Wikipedia receives. So, on Wikipedia's home page they have a thermometer which shows the total donations they are receiving. The amount is increasing quickly! I can also click and see who has donated and how much. They call it "live" donations.

I realize most nonprofits don't have the amount of traffic to their website as Wikipedia does, however this is a great online fundraising example!