It's not about the grapes or lettuce.
The fight is never about grapes or lettuce. It is always about people. Cesar Chavez
In honor of Cesar Chavez Day, I wanted to reflect on using technology for social change, especially since our 1st Central Valley training is coming up on April 6 in Fresno, "Starting your Nonprofit on Social Media."
My thoughts stem from reading the blog, "Why Would They Use That?" from Social Source Commons. It speaks to the idea that the benefit and usefulness of a technology for the user is more important than the latest and greatest technology. Matt says, "Organizations create tools and websites that no one uses. They tend to think in terms of the features that they can offer rather than in terms of what their users and audiences actually would use."
Online tools change often and it is easy to get discouraged about keeping up with the latest new platform. At the end of the day, it's about your people first and tech second. Ask your audience what they want and then use the tools that reach them best. Remember, Cesar Chavez did not have Tweets or Wall Posts to spread his message across the world, but we can always still wonder how many followers he would have today.
Looking forward to seeing you all in April!