Aspiration in the News

Aspiration Logo and Graphic Identity Guide

The Aspiration logo is the most visible and recognizable part of our nonprofit organization's graphic identity. Please use only the electronic versions of the logo provided here. Any deviations must be approved by Aspiration staff. You can find our detailed visual identity guide PDF here (8mb). Image files of our primary logo and logo symbol are available below.

Aspiration Logo Aspiration Logo Symbol (Triangles)

Primary (horizontal) logo:

  • PNG (best for screen use)
  • PDF  (best for print)

Triangles only (logo symbol):

Logo quick-guide (PDF)

Visual identity + design examples and assets:

Gunner and the Aspiration team have been an incredible inspiration and resource for us at OpenNews. Our organization would not be the same without the open approach that Aspiration and Gunner model so well, and their ongoing coaching and support as our programs evolve. Thanks!

Erika Owens, OpenNews
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