Aspiration in the News

Aspiration Logo and Graphic Identity Guide

The Aspiration logo is the most visible and recognizable part of our nonprofit organization's graphic identity. Please use only the electronic versions of the logo provided here. Any deviations must be approved by Aspiration staff. You can find our detailed visual identity guide PDF here (8mb). Image files of our primary logo and logo symbol are available below.

Aspiration Logo Aspiration Logo Symbol (Triangles)

Primary (horizontal) logo:

  • PNG (best for screen use)
  • PDF  (best for print)

Triangles only (logo symbol):

Logo quick-guide (PDF)

Visual identity + design examples and assets:

Gunner and the Aspiration team have been an incredible inspiration and resource for us at OpenNews. Their guidance and feedback have shaped everything from how support relationship building amongst cohorts to planning goal-oriented meetings where participants leave with a feeling of accomplishment and a sense of purpose.

Erika Owens, OpenNews
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