The #CATechFest program will be co-developed with participants, facilitators and partners in the time leading up and during the Festival.
The agenda will be designed and facilitated using Aspiration's unique participatory model, in an environment where powerpoint slides are discouraged and dialog and collaboration drive the learning.
Sessions likely to be on the agenda include...
Online Communications and Campaigning: These interactive learning sessions will explain field-tested best practices while inviting participants to share what's working for them as well as the unique challenges they face:
- Online Communications 101: A Primer
- Identifying Your Online Audiences and Getting Their Attention
- Planning Messaging to Sustain and Connect for the Long Haul
- Coordinating Your Online Channels
- Listening for Impact: How to Know When and Where You are Being Mentioned Online
- Email Campaigning Best Practices and Design Tips
- Social Media Basics
- Online Fundraising 2012: with options that include web, mobile, email, and social media, what's working and what's hype?
Leadership, Decision Support and Sustainability: A big part of tech is learning and using it; just as big a part is selecting, sourcing, managing and maintaining it. These sessions will consider financial and managerial aspects of nonprofit tech, and the broader range of ways in which emergent tech leadership can be expressed:
- Supporting Those Leading: What does "Technology Leadership" look like in California's nonprofit and social justice contexts, and what can we do to better support these efforts?
- Managing Nonprofit Technology Projects: What are the processes, tools, and best practices for getting tech deliverables done on time and on budget in ways that meet and satisfy user needs?
- What Should a Web Site Cost? A peer-driven pricing survey of tech services across California
- Doing a Web Site Right: How to build a web site the meets your needs, on your terms, and doesn't bust your budget
- How to Write an RFP (Request for Proposal)
- Checklists, Checklists, and Checklists: Things to ask and verify before you sign a tech contract, pay a tech invoice, or adopt a tech solution
- Working with Techies and Developers: Bridging the divide
- How to Establish and Maintain Your Online Brand
- When to Take "Free" Tech and When to Say "No Thanks"
Privacy, security and data: These sessions will explore the risks and responsibilities incurred when using technology in social change efforts, along with ways to maximize control of information and technology destiny:
- When--and When Not--to Trust "The Cloud" with Your Data
- Managing Your Universe of Organizational Data
- Securing Your Online Accounts
- Privacy Facts You May Not Know, and how they can impact your work
- Managing Constituent Data: The Dream vs. The Reality
Social Justice in California: while the primary focus of the event will be tech and tech strategy, we'll also take time to learn about and reflect on the great work being done by organizations and activists across the state, in a range of session formats:
- By Issue Area, creating space for participants working on specific campaigns and causes;
- By Region, inviting participants from different parts of the state to share what they are doing, achieving and learning along the way;
Participant-Led Sessions: More than half of the agenda will be built by participants before and during the event, covering topics, tools, themes and issues proposed by those present.
Learning by Making: Hands-on workshops for sharing essential technology skills, with sessions including:
- 1-hour WordPress site, with each participant creating, populating and customizing their own version of this excellent and user-friendly content management system (CMS) for web publishing
- Creating a Social Media Dashboard, in order to track where and how you are being mentioned online and where your posts and tweets are propagating to
- HTML Basics in 1 hour, creating and iterating on a simple HTML page
- Build Your Own Publishing Matrix, to better coordinate and leverage your online channels
- How to Register a Domain the Right Way, demonstrating best practices for registrars, contact information, configuration, hosting and maintenance
- More, more more! Tell us what other hands-on tech skills you would like to learn, and we'll try to find facilitators to get you there.
Tell us what should be on the agenda and how we can make this event more relevant and valuable for you!
We welcome questions, inquiries, suggestions and requests.