California eAdvocacy Training Road Show

Aspiration took its open eAdvocacy curriculum on the road to nonprofits all over California for a week of trainings in Sacramento, Los Angeles, San Diego and San Francisco. The one-day “Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices” training covers email campaigns, how to write effective email campaign messages, tracking open rates and responses, how to manage and sustain email lists, as well as best practices for privacy, security, and avoiding “spammer” status. The trainings were designed to enable grassroots nonprofits to learn effective process and tactics in using email in their campaigns and strategic work. The training materials have been prepared by Aspiration in partnership with Radical Designs and ScoutSeven, and funded by the Community Technology Foundation of California. All materials are being distributed under Creative Commons license.