Build nimble yet effective plans with these trainings to strengthen your communications processes, coordinate organizational storytelling, and measure your success.
Online Audience Assessment
Identify, reach, and engage your target audience through online channels. Explore and define your target online audience and goals.
Coordinating Online Channels with a Publishing Matrix
Optimize the coordination of messages across communication channels with this simple spreadsheet. Plan where and how audiences will see your content.
Design your narrative arc with this simple spreadsheet, and check consistency at a glance. Plan when your audience will see your content.
Gain insight into the conversation trends on the people, issues, and programs that you care about. Pinpoint emerging influencers and evaluate your message traction.
Tracking Online Analytics
Track your efforts towards measurable goals and gain insight into conversations across your online communications channels. Gauge and improve your online effectiveness.