Four Processes for Online Sustainability

Aspiration provides a range of eAdvocacy resources related to online communications and best practices in nonprofit technology.

The following materials are part of our Four Processes for Sustainable Online Impact trainings. The workshops teach essential strategies for getting the most out of various online channels as an organization.

Assessing Your Audience and Goals

• Four Processes for Sustainable Online Impact

• Organizational Goals Framework

• Spectrums of Engagement

Coordinating Your Online Channels and Messages

• Publishing Matrix Walkthrough

• Publishing Matrix Template PDF

• Publishing Matrix Template XLS

• Publishing Matrix Example

Planning and Telling Your Online Story

• Messaging Calendar

• Message Calendar Template PDF

• Message Calendar Template 1 XLS (Multiple Channels)

• Message Calendar Template 2 XLS (Email Construction)

• Blog: A Template for Calendaring Your Messaging

Tracking Your Online Impact

• Online Analytics

• Listening Dashboard

• Listening Dashboard Example

• Listening Matrix Template XLS

• Blog: Keeping Track of Your Dashboard Feeds with a Listening Matrix

Check out our webinars that cover our online processes and more!

These materials are distributed under a Creative Commons license, and we encourage re-use, modification, and re-distribution in any situation where they may be useful.