Now that we are all over the holiday hangover, it’s time to assess how your communications strategy is working for you. At the SFNTC, we are holding a series of no-cost workshops for nonprofits and social justice organizations to ramp up their online communications. Space is limited, so register today!
Bring your own lunch and be ready to participate.
The seminars scheduled are:
Introduction to Analytics
February 2, 2012, 12pm - 1pm
How to Create a Message Calendar
February 9, 2012, 12pm - 1pm
Coordinating your Online Channels with a Publishing Matrix
February 23, 2012, 12pm - 1pm
Building a Social Media Dashboard
March 1, 2012, 12pm - 1pm
All trainings will be held at the:
San Francisco Nonprofit Technology Center
1370 Mission St, 4th Floor
San Francisco, CA 94103
Introduction to Analytics
February 2, 2012
12pm - 1pm
This webinar will introduce participants to different “analytics” or metrics around the tools they use for online communications. From a web site to a Twitter tweet, there are ways to track your efforts toward your measurable goals around communications. Bring your questions, experiences and tips as we explore the numbers and graphs side to the world of online communications!
How to Create a Message Calendar
February 9, 2012
12pm - 1pm
Is all of your online campaign and organizational messaging scheduled and tracked on a unified calendar that is visible to all stakeholders? This session will explain the process of creating and maintaining a messaging calendar, as well as the potential value to your organization. In addition, design of a “narrative arc” will be described and correlated to calendaring strategies. Participants will be invited to construct their own draft calendars for the campaign or other online communications for which they are currently responsible.
Coordination your Online Communications with a Publishing Matrix
February 23, 2012
12pm - 1pm
Many nonprofits find it confusing to manage and effectively coordinate organizational messages and campaigns across the several social media outlets, blogs, and communications channels that exist. This workshop gives nonprofits a framework in which to look at different communications channels and develop an online communications strategy for their organization.
Building a Social Media Dashboard
March 1, 2012
12pm - 1pm
Many nonprofits have no idea how their online messages are propagating and what is being said about them online. This hands-on, learner-driven event allowed participants to set up their own “listening dashboard” where they can track the impact of their online communication efforts (websites, blogs, Twitter, and more), while also tracking issues pertinent to their organization, all from a single free online space.