Aspiration's Online Communications Publishing Matrix

Aspiration recommends that nonprofit organizations create a "Publishing Matrix" to help drive online communications process.

A publishing matrix enumerates two essential sets of information required for effective online publishing:

  • A complete slate of the types of content that the organization publishes. Examples of these types include eNewsletters, event announcements, press releases, blog posts, papers and books, editorials, etc.
  • All of an organization's online channels, including web site, mailing list(s), Facebook, Twitter, blog(s), etc.

A publishing matrix then correlates these two inventories, indicating which online channels should be used when publishing a given type of online content.

Provided for adaptation and reference are:

We encourage organizations to copy and adapt these matrices for their own needs and to contact us at if you have any questions.

And a big thank-you to Stefanie Faucher of Death Penalty Focus, whose publishing matrix work has helped to drive our thinking on the topic.

"Total but cohesive anarchy."

Participant, Dev Summit
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