Aspiration's Online Communications Publishing Matrix

Aspiration recommends that nonprofit organizations create a "Publishing Matrix" to help drive online communications process.

A publishing matrix enumerates two essential sets of information required for effective online publishing:

  • A complete slate of the types of content that the organization publishes. Examples of these types include eNewsletters, event announcements, press releases, blog posts, papers and books, editorials, etc.
  • All of an organization's online channels, including web site, mailing list(s), Facebook, Twitter, blog(s), etc.

A publishing matrix then correlates these two inventories, indicating which online channels should be used when publishing a given type of online content.

Provided for adaptation and reference are:

We encourage organizations to copy and adapt these matrices for their own needs and to contact us at if you have any questions.

And a big thank-you to Stefanie Faucher of Death Penalty Focus, whose publishing matrix work has helped to drive our thinking on the topic.

Gunner and the Aspiration team have been an incredible inspiration and resource for us at OpenNews. Our organization would not be the same without the open approach that Aspiration and Gunner model so well, and their ongoing coaching and support as our programs evolve. Thanks!

Erika Owens, OpenNews
Back to Top