UC Berkeley Labor Center Advanced Workshop 2014

We kicked off our strategic communications trainings with a return to the UC Berkeley Labor Center for another 2-day workshop. This time we talked to union organizers and campaigners about Advanced Online Media Skills.

Check out these photos from the workshop.

Below are the materials used during the workshop. We hope they that are useful and please let us know if you have any questions!

• Day 1
• Using Online Tools Sustainably
  • Goals Template
• Four Processes for Online Impact
  • Fabrider’s Stakeholder Assessement & Half Wheel Exercise
• Day 1 Breakout Sessions
  • Online Tools
  • Spectrums of Engagement
• Publishing Matrix
  • Publishing Matrix Template PDF
  • Publishing Matrix Template XLS
  • Publishing Matrix Example
• Listening Online
  • Listening Matrix Template Editable
  • Listening Matrix Template PDF
  • Aspiration Listening Matrix

• Day 2
• Email Newsletter
   
• Messaging Calendar
  • Messaging Calendar Template PDF
  • Messaging Calendar Template Spreadsheet
• Day 2 Breakout Session
  Activists
• Wordpress.com

Intro to Online Channel Analytics

• Sample Analytics Tracking Doc

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These materials are distributed under a Creative Commons license, and we encourage re-use, modification, and re-distribution in any situation where they may be useful.