Overview
As part of participating and speaking at ConnectingUp 2012, Aspiration was invited to deliver a full-day worshop entitled “Taking Control of Your Online Destiny.
Workshop Description
New platforms and channels come online every day, promising to help not-for-profits to better magnify their message and engage their target audiences. But it is challenging to maintain a coherent set of tools, services, and accounts that support organisational needs while also focusing on mission and sustaining compelling messaging.
This workshop will explain concrete methods for managing and sustaining online presence and vitality, with a focus on processes that outlive the tools they aim to support.
The first half of the workshop will focus on public-facing aspects of online effectiveness, including:
- Audience analysis: understanding who your site is for and how to deliver the value that generates return visits and richer engagement.
- Coordinating your online channels: establishing simple processes for managing the proliferation of online tools in a coherent fashion that maximises reach across networks.
- Listening for feedback and measuring reach: learning to treat outbound communications as the start of engagement cycles, and using “dashboard” tools to track reach and other message propagation and drive follow-on engagement.
Hands-on breakout sessions will enable participants to apply learnings and create real-world resources they can apply after the training.
The second half of the workshop will focus on business processes that make the difference between sustainable and unsustainable technology adoption:
- Methodologies for designing web and technology strategies that save time, money and stress
- How to properly establish and manage your organisation’s online identity
- Holistic approaches to mapping and sustaining your data universe
Questions will be welcome and encouraged throughout the day, and the overall goal will be to let participants leave with new skills and knowledge for taking control of their online destiny.
Workshop Materials
- Taking Control of Your Online Destiny - Workshop Overview
- Four Processes for Sustainable Online Impact
- Walking Through a Publishing Matrix Row
- Calendaring Your Messaging
- Building Your Own Social Media Listening Dashboard
- User-Centric Technology Planning
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