Here are the training materials from the Strategic Communications Webinar Series. We hope that you found the information to be useful and learned some tips to effectively communicate and engage supporters in your communications efforts.
This Five-Part Strategic Communications Webinar Series includes:
- Getting started with a Communications Strategy
- Reaching your Online Audience
- Coordinating your Online Channels
- Calendaring your Messaging
- Listening Online to Message More Effectively
Getting started with a Communications Strategy
- Resources for Getting Starteed with a Communications Strategy:
- Getting Started with a Communications Strategy Slides
- Goals Template
- Publishing Matrix Template
- Message Calendar Template
- Listening Matrix Template
- Sample Analytics Tracking Doc
Reaching your Online Audience
- Resources for Reaching your Online Audience:
- Reaching Online Audience Slides
- Fabrider's Half Wheel & Pyramid
- Goals Template
- Highlighted People & Organizations:
- Beth Kanter Facebook
- Greenlining Twitter
- Rainforst Action Network Twitter
- Electronic Frontier Foundation Facebook
Coordinating your Online Channels
- Resources for Coordinating your Online Channels:
- Coordinating your Online Channels Slides
- Publishing Matrix Template PDF
- Publishing Matrix Template XLS
- Publishing Matrix Example
Calendaring your Messaging
Resources for Calendaring your Messaging:
- Calendaring your Messaging Slides
- Message Calendar Template PDF
- Message Calendar Template 1 (Multiple Channels)
- Message Calendar Template 2 (Email Content)
Highlighted Communications Planning
- Mozilla's End of Year Messaging Calendar post by Andrea Wood
- Mozilla's End of Year Messaging Timeline
- Greenlining Institute's Social Media Toolkit for Nonprofits
Listening Online to Message More Effectively
Resources for Listening Online:
- Listening Online Slides
- Campaign Listening Matrix Template Editable
- Campaign Listening Matrix Template PDF
- Example Campaign Listening Matrix
- Listening Cycle, Part I blog post with Dirk Slater
- Listening Cycle, Part II blog post with Dirk Slater
These materials are distributed under a Creative Commons license, and we encourage re-use, modification, and re-distribution in any situation where they may be useful.