Here are the training materials from the 2014 Effective Communications summer webinar series. We hope that you found the information to be useful and learned some tips to effectively communicate and engage supporters in your online efforts.
This Six-Part Strategic Communications Webinar Series includes:
- Getting started with a Communications Strategy
- Reaching your Online Audience
- Coordinating your Online Channels
- Calendaring your Messaging
- Listening Online
- Tracking Online Analytics
Getting started with a Communications Strategy
- Resources from Getting Started with a Communications Strategy:
- View Webinar Recording
- View Webinar Slides
- Templates for Getting Started with a Communications Strategy:
- Goals Template
- Publishing Matrix Template
- Message Calendar Template
- Listening Matrix Template
- Sample Analytics Tracking Doc
Reaching your Online Audience
- Resources for Reaching your Online Audience:
- View Webinar Recording
- View Webinar Slides
- Templates for Reaching your Online Audience:
- Fabrider's Half Wheel & Pyramid
- Goals Template
- Highlighted People & Organizations:
- Beth Kanter Facebook
- Greenlining Twitter
- Rainforst Action Network Twitter
- Electronic Frountier Foundation Facebook
- John Haydon Blog
Coordinating your Online Channels
- Resources for Coordinating your Online Channels with a Publishing Matrix:
- View Webinar Recording
- View Webinar Slides
- Templates for Coordinating your Online Channels:
- Publishing Matrix Template PDF
- Publishing Matrix Template XLS
- Publishing Matrix Example
Calendaring your Messaging
- Resources for Calendering your Messaging:
- View Webinar Recording
- View Webinar Slides
- Templates for Calendering your Messaging:
- Messaging Calendar Template
- Email Calender Template
- Highlighted People & Organizations:
- Greenlining Social Media ToolKit
Listening Online
- Resources for Listening Online
- View Webinar Recording
- View Training Slides and Resources
Tracking Online Analytics
- Resources for Tracking Online Analytics
- View Webinar Recording
- View Training Slides and Resources
These materials are distributed under a Creative Commons license, and we encourage re-use, modification, and re-distribution in any situation where they may be useful.