Effective Online Advocacy for Grassroots Nonprofits July 2011 - Materials
The following are the materials used during the Effective Online Advocacy for Grassroots Nonprofit training at the California Endowment on July 7-8, 2011 in Los Angeles, CA. The event was made possible by the generous support of the California Consumer Protection Foundation.
These materials are distributed under a Creative Commons license, and we encourage re-use, modification, and re-distribution in any situation where they may be useful.
- Training Overview
- eCampaigning Roadmap
- Goals Worksheet PDF
- Spectrums of Engagement
- Publishing Matrix
- Publishing Matrix Template XLS
- Aspiration's Publishing Matrix
- Email Best Practices
- Using Twitter with a Communications Goal