Effective Online Advocacy for Grassroots Nonprofits July 2011 - Materials

The following are the materials used during the Effective Online Advocacy for Grassroots Nonprofit training at the California Endowment on July 7-8, 2011 in Los Angeles, CA. The event was made possible by the generous support of the California Consumer Protection Foundation.

These materials are distributed under a Creative Commons license, and we encourage re-use, modification, and re-distribution in any situation where they may be useful.

• Training Overview
• eCampaigning Roadmap
• Goals
• Goals Worksheet PDF
• Spectrums of Engagement
• Publishing Matrix
• Publishing Matrix Template XLS
• Aspiration's Publishing Matrix
• Email Best Practices
• Using Twitter with a Communications Goal

• Message Calendaring
• Message Calendar Template
• Using Facebook with a Communications Goal
• Intro to Blogging
• Social Media Dashboarding
• RSS Listening Matrix