Central Valley Blog

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How To Get Started On Twitter (Plus Insider Tips)

At the San Francisco Nonprofit Technology Center, we had an awesome lesson based conversation with Lena from Twitter about the basic and behind the scenes look at Twitter.

Lena From Twitter at the SFNTC

What are your recommendations for someone just starting out on Twitter?

“The Twitter adoption curve is very steep”
- Lena

1) Follow a few people. If your time line is empty, you have no reason to stay on Twitter. (What is a Time Line?)

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Email Newsletter Testing in Modesto

On July 26, we went to Modesto to support a small grassroots nonprofit, Congregations Building Community, start an email newsletter for their organization. They are doing amazing work in the community and want a place to share it with their supporters.

A critical part of starting or sending an email newsletter is testing it in various places across the internet. This can be a time consuming step, but is really important to make sure emails are properly getting to people.

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New Add-Ons for Your Publishing Matrix

A Publishing Matrix is a tool we use to help nonprofits create an organizational process for their online communications. Basically, it is a grid that lays out the content an organization publishes online as well as the channels where the content is published. Think of it as the skeleton of your communication’s plan. Here’s a quick view of a sample Publishing Matrix:

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Are Email Discussion Lists Over?

Email discussion lists are vibrant and useful for techies in the nonprofit technology space. But, are they still relevant to introduce as a communication tool for people who do not currently use them, especially with the boom of social networks?

What is an Email Discussion List?

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July 1: Starting Your Nonprofit on Social Media - Sacramento

Join us for a collaborative training designed to help nonprofits coordinate their online communications and make sense of using different online tools like Facebook, Twitter, and blogs.

The training will be conversational and feature opportunities to get your questions answered about online communications. It is ideal for anyone trying to juggle all the different online tools for their organization and those interested in new tools.

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Gunner and the Aspiration team have been an incredible inspiration and resource for us at OpenNews. From facilitating at events like MozFest, we learned about inclusive, engaging, collaborative event design that has shaped our own event SRCCON and influenced the community we serve in journalism.

Erika Owens, OpenNews
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