Aspiration Blog

Aspiration helps nonprofits and foundations use software tools more effectively and sustainably. We serve as ally, coach, strategist, mentor and facilitator to those trying to make more impactful use of information technology in their social change efforts.

Raegan
Mar 28, 2025

Open Call: Join the AI Openness & Equity Policy Leadership Cohort

While AI technologies are rapidly expanding, key concerns about its societal impacts are often overlooked for the sake of progress towards an AI future. The AI ecosystem is dominated by a handful of large tech companies, whose incentives misalign with the public interest. Furthermore, AI is often falsely framed as a solution to the world’s biggest challenges, including the climate crisis. 

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misty
Aug 30, 2011

Central Valley Call-In Office Hours Sept 8th from 1-3pm!

Thank you for the feedback from the 1st Central Valley Office Hours! We are having another Call-in Office Hours on Thursday September 8, 2011 from 1pm-3pm to give you an informal, casual way to get your questions answered about online communications at your nonprofit. Here’s the call information:

Central Valley Capacity Building Office Hours

We will be on the line answering ad hoc online communications questions for people in the Central Valley. The following phone number will be used to join the call. Feel free to drop in or out at anytime.

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misty
Aug 2, 2011

How To Get Started On Twitter (Plus Insider Tips)

At the San Francisco Nonprofit Technology Center, we had an awesome lesson based conversation with Lena from Twitter about the basic and behind the scenes look at Twitter.

Lena From Twitter at the SFNTC

What are your recommendations for someone just starting out on Twitter?

“The Twitter adoption curve is very steep”
- Lena

1) Follow a few people. If your time line is empty, you have no reason to stay on Twitter. (What is a Time Line?)

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misty
Jul 27, 2011

Email Newsletter Testing in Modesto

On July 26, we went to Modesto to support a small grassroots nonprofit, Congregations Building Community, start an email newsletter for their organization. They are doing amazing work in the community and want a place to share it with their supporters.

A critical part of starting or sending an email newsletter is testing it in various places across the internet. This can be a time consuming step, but is really important to make sure emails are properly getting to people.

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misty
Jul 13, 2011

New Add-Ons for Your Publishing Matrix

A Publishing Matrix is a tool we use to help nonprofits create an organizational process for their online communications. Basically, it is a grid that lays out the content an organization publishes online as well as the channels where the content is published. Think of it as the skeleton of your communication’s plan. Here’s a quick view of a sample Publishing Matrix:

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