On October 15, we kicked off the eight Policy Leadership Cohort. Please join us in welcoming our next group of Policy Leaders:
At the San Francisco Nonprofit Technology Center, we had an awesome lesson based conversation with Lena from Twitter about the basic and behind the scenes look at Twitter.
What are your recommendations for someone just starting out on Twitter?
“The Twitter adoption curve is very steep”
- Lena
1) Follow a few people. If your time line is empty, you have no reason to stay on Twitter. (What is a Time Line?)
On July 26, we went to Modesto to support a small grassroots nonprofit, Congregations Building Community, start an email newsletter for their organization. They are doing amazing work in the community and want a place to share it with their supporters.
A critical part of starting or sending an email newsletter is testing it in various places across the internet. This can be a time consuming step, but is really important to make sure emails are properly getting to people.
A Publishing Matrix is a tool we use to help nonprofits create an organizational process for their online communications. Basically, it is a grid that lays out the content an organization publishes online as well as the channels where the content is published. Think of it as the skeleton of your communication’s plan. Here’s a quick view of a sample Publishing Matrix:
Email discussion lists are vibrant and useful for techies in the nonprofit technology space. But, are they still relevant to introduce as a communication tool for people who do not currently use them, especially with the boom of social networks?
What is an Email Discussion List?
Thanks to everyone who attended the June 23 Fresno training, Building Online Communications for Your Nonprofit, as part of the Central Valley eAdvocacy Program.
We hope you found the training useful and now have a better understanding of using different online tools for your organization.
